Avalon

Brand identity and visual system for an AI-powered trading and market intelligence platform.

Brand identity and visual system for an AI-powered trading and market intelligence platform.

A vibrant blue sky with fluffy clouds reflects in water, while a grassy shoreline adorned with white flowers curves inwards. An abstract white logo overlays.

Avalon entered one of the most crowded categories in crypto. The product was strong. The brand wasn’t distinctive enough. Ubermind was brought in to create an identity capable of standing apart in a market saturated with generic AI and trading products.

Avalon entered one of the most crowded categories in crypto. The product was strong. The brand wasn’t distinctive enough. Ubermind was brought in to create an identity capable of standing apart in a market saturated with generic AI and trading products.

A large letter "F" made of white material stands against a backdrop of a green grassy swirl adorned with small white flowers under a partly cloudy sky.
A large letter "F" made of white material stands against a backdrop of a green grassy swirl adorned with small white flowers under a partly cloudy sky.
A large white letter "F" floats in a blue sky, encircled by a grassy ring adorned with small white flowers. The scene conveys a sense of freshness and nature.
A large white letter "F" floats in a blue sky, encircled by a grassy ring adorned with small white flowers. The scene conveys a sense of freshness and nature.

Client

Avalon

Client

Avalon

Timeline

2 Months

Timeline

2 Months

Challenges

The product was ahead of the brand. Avalon needed a visual identity that communicated speed, precision, and confidence before a single feature was explained.

Challenges

The product was ahead of the brand. Avalon needed a visual identity that communicated speed, precision, and confidence before a single feature was explained.

Core Initiatives

Developed a high-contrast visual identity built around a red-black system, geometric mark, and sharp visual language. Created a brand framework designed to mirror the product’s focus on faster decisions and clearer market intelligence. Established a visual position that differentiated Avalon from competing products at first glance.

Core Initiatives

Developed a high-contrast visual identity built around a red-black system, geometric mark, and sharp visual language. Created a brand framework designed to mirror the product’s focus on faster decisions and clearer market intelligence. Established a visual position that differentiated Avalon from competing products at first glance.

Impact

A distinct visual identity in a crowded category. A recognizable design system spanning product, marketing, and investor communications. A brand foundation built to scale alongside the platform.

Impact

A distinct visual identity in a crowded category. A recognizable design system spanning product, marketing, and investor communications. A brand foundation built to scale alongside the platform.

Frequently Asked

Answers to the important questions clients often ask before working with us.

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How long does a typical project take to complete?

Most projects are completed within 2–4 weeks, depending on the scope and overall complexity involved.

Do I need the Brand Sprint before a Full Build?

Not necessarily. If you already have a brand you're happy with, we go straight into the build. If not, we recommend starting with the Sprint.

Can you build a full product in under two weeks?

A production-ready MVP, yes. We're confident in that. Larger platforms with more complexity get scoped accordingly - we're transparent about timelines before anything starts.

What does the Growth Retainer include?

Monthly senior creative and dev support. Design, motion, campaign creative, and ongoing development - embedded in your workflow without the overhead of hiring.

Who do you typically work with?

Web3 founders, protocols, and product teams that have a clear idea and need senior execution fast. Both crypto-native teams and traditional founders entering Web3.

Do you work with teams that already have a designer or developer?

Yes. We can lead independently or plug into your existing team. We've worked alongside in-house designers, engineers, and product managers without issue.

Do you take on gambling or gambling-adjacent projects?

No. This is a hard line regardless of budget or scope.

Why not just hire a designer and developer separately?

Finding, vetting, and onboarding senior talent takes months and costs more than a sprint. With Ubermind you get both under one roof, already working together, from day one.

How do we know the smart contracts are production-safe?

Every contract ships with a full test suite, gas profiling, and deployment runbook. For higher-stakes protocols we recommend a formal audit, which we can facilitate through our partner network.

Why shouldn't I just use AI to generate the brand and vibe-code the product?

You can. Most early-stage projects do. The problem shows up the moment you're in front of an investor, a serious user, or a competitor who looks funded - AI-generated brands and vibe-coded products read as exactly that. Ubermind exists for the moment when looking early-stage starts costing you real money.

Frequently Asked

Answers to the important questions clients often ask before working with us.

Prefer to talk on Telegram?

Send a Message

Book a call

How long does a typical project take to complete?

Most projects are completed within 2–4 weeks, depending on the scope and overall complexity involved.

Do I need the Brand Sprint before a Full Build?

Not necessarily. If you already have a brand you're happy with, we go straight into the build. If not, we recommend starting with the Sprint.

Can you build a full product in under two weeks?

A production-ready MVP, yes. We're confident in that. Larger platforms with more complexity get scoped accordingly - we're transparent about timelines before anything starts.

What does the Growth Retainer include?

Monthly senior creative and dev support. Design, motion, campaign creative, and ongoing development - embedded in your workflow without the overhead of hiring.

Who do you typically work with?

Web3 founders, protocols, and product teams that have a clear idea and need senior execution fast. Both crypto-native teams and traditional founders entering Web3.

Do you work with teams that already have a designer or developer?

Yes. We can lead independently or plug into your existing team. We've worked alongside in-house designers, engineers, and product managers without issue.

Do you take on gambling or gambling-adjacent projects?

No. This is a hard line regardless of budget or scope.

Why not just hire a designer and developer separately?

Finding, vetting, and onboarding senior talent takes months and costs more than a sprint. With Ubermind you get both under one roof, already working together, from day one.

How do we know the smart contracts are production-safe?

Every contract ships with a full test suite, gas profiling, and deployment runbook. For higher-stakes protocols we recommend a formal audit, which we can facilitate through our partner network.

Why shouldn't I just use AI to generate the brand and vibe-code the product?

You can. Most early-stage projects do. The problem shows up the moment you're in front of an investor, a serious user, or a competitor who looks funded - AI-generated brands and vibe-coded products read as exactly that. Ubermind exists for the moment when looking early-stage starts costing you real money.

Frequently Asked

Answers to the important questions clients often ask before working with us.

Prefer to talk on Telegram?

Send a Message

Book a call

How long does a typical project take to complete?

Most projects are completed within 2–4 weeks, depending on the scope and overall complexity involved.

Do I need the Brand Sprint before a Full Build?

Not necessarily. If you already have a brand you're happy with, we go straight into the build. If not, we recommend starting with the Sprint.

Can you build a full product in under two weeks?

A production-ready MVP, yes. We're confident in that. Larger platforms with more complexity get scoped accordingly - we're transparent about timelines before anything starts.

What does the Growth Retainer include?

Monthly senior creative and dev support. Design, motion, campaign creative, and ongoing development - embedded in your workflow without the overhead of hiring.

Who do you typically work with?

Web3 founders, protocols, and product teams that have a clear idea and need senior execution fast. Both crypto-native teams and traditional founders entering Web3.

Do you work with teams that already have a designer or developer?

Yes. We can lead independently or plug into your existing team. We've worked alongside in-house designers, engineers, and product managers without issue.

Do you take on gambling or gambling-adjacent projects?

No. This is a hard line regardless of budget or scope.

Why not just hire a designer and developer separately?

Finding, vetting, and onboarding senior talent takes months and costs more than a sprint. With Ubermind you get both under one roof, already working together, from day one.

How do we know the smart contracts are production-safe?

Every contract ships with a full test suite, gas profiling, and deployment runbook. For higher-stakes protocols we recommend a formal audit, which we can facilitate through our partner network.

Why shouldn't I just use AI to generate the brand and vibe-code the product?

You can. Most early-stage projects do. The problem shows up the moment you're in front of an investor, a serious user, or a competitor who looks funded - AI-generated brands and vibe-coded products read as exactly that. Ubermind exists for the moment when looking early-stage starts costing you real money.

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July 19

The studio behind some of Web3's
sharpest brands and products.

Solid bright orange background with a smooth, uniform texture.

2 slots open

July 19

The studio behind some of Web3's
sharpest brands and products.

Solid bright orange background with a smooth, uniform texture.

2 slots open

July 19

The studio behind some of Web3's
sharpest brands and products.

Category defining web3 Brands and Products