Helix
Brand identity, pitch deck, and investor materials for a Web3 gaming ecosystem.
Brand identity, pitch deck, and investor materials for a Web3 gaming ecosystem.
Helix was building infrastructure for the next generation of blockchain gaming. The vision was ambitious. The brand needed to match it. Ubermind was brought in to create a visual identity and investor narrative capable of communicating the scale of the ecosystem to both partners and capital.
Helix was building infrastructure for the next generation of blockchain gaming. The vision was ambitious. The brand needed to match it. Ubermind was brought in to create a visual identity and investor narrative capable of communicating the scale of the ecosystem to both partners and capital.
Client
Helix
Client
Helix
Timeline
2 Months
Timeline
2 Months
Challenges
Web3 gaming had a credibility problem. Helix needed to position itself as long-term infrastructure, not another speculative gaming project. The message had to resonate with developers, players, and investors without losing clarity.
Challenges
Web3 gaming had a credibility problem. Helix needed to position itself as long-term infrastructure, not another speculative gaming project. The message had to resonate with developers, players, and investors without losing clarity.
Core Initiatives
Developed a unified brand identity built around the full Helix ecosystem, including asset interoperability, developer tooling, and marketplace infrastructure. Created investor materials and pitch decks designed to communicate a complex vision with clarity and conviction. Established a visual system capable of scaling across future products, partnerships, and ecosystem initiatives.
Core Initiatives
Developed a unified brand identity built around the full Helix ecosystem, including asset interoperability, developer tooling, and marketplace infrastructure. Created investor materials and pitch decks designed to communicate a complex vision with clarity and conviction. Established a visual system capable of scaling across future products, partnerships, and ecosystem initiatives.
Impact
A brand system capable of supporting fundraising, partnerships, and long-term ecosystem growth. Investor materials that repositioned Helix as infrastructure rather than speculation. A scalable visual foundation that could extend across product, marketing, and community without losing consistency.
Impact
A brand system capable of supporting fundraising, partnerships, and long-term ecosystem growth. Investor materials that repositioned Helix as infrastructure rather than speculation. A scalable visual foundation that could extend across product, marketing, and community without losing consistency.
Frequently Asked
Answers to the important questions clients often ask before working with us.
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Send a Message
Send a Message
How long does a typical project take to complete?
Most projects are completed within 2–4 weeks, depending on the scope and overall complexity involved.
Do I need the Brand Sprint before a Full Build?
Not necessarily. If you already have a brand you're happy with, we go straight into the build. If not, we recommend starting with the Sprint.
Can you build a full product in under two weeks?
A production-ready MVP, yes. We're confident in that. Larger platforms with more complexity get scoped accordingly - we're transparent about timelines before anything starts.
What does the Growth Retainer include?
Monthly senior creative and dev support. Design, motion, campaign creative, and ongoing development - embedded in your workflow without the overhead of hiring.
Who do you typically work with?
Web3 founders, protocols, and product teams that have a clear idea and need senior execution fast. Both crypto-native teams and traditional founders entering Web3.
Do you work with teams that already have a designer or developer?
Yes. We can lead independently or plug into your existing team. We've worked alongside in-house designers, engineers, and product managers without issue.
Do you take on gambling or gambling-adjacent projects?
No. This is a hard line regardless of budget or scope.
Why not just hire a designer and developer separately?
Finding, vetting, and onboarding senior talent takes months and costs more than a sprint. With Ubermind you get both under one roof, already working together, from day one.
How do we know the smart contracts are production-safe?
Every contract ships with a full test suite, gas profiling, and deployment runbook. For higher-stakes protocols we recommend a formal audit, which we can facilitate through our partner network.
Why shouldn't I just use AI to generate the brand and vibe-code the product?
You can. Most early-stage projects do. The problem shows up the moment you're in front of an investor, a serious user, or a competitor who looks funded - AI-generated brands and vibe-coded products read as exactly that. Ubermind exists for the moment when looking early-stage starts costing you real money.
Frequently Asked
Answers to the important questions clients often ask before working with us.
Prefer to talk on Telegram?
Send a Message
Book a call
How long does a typical project take to complete?
Most projects are completed within 2–4 weeks, depending on the scope and overall complexity involved.
Do I need the Brand Sprint before a Full Build?
Not necessarily. If you already have a brand you're happy with, we go straight into the build. If not, we recommend starting with the Sprint.
Can you build a full product in under two weeks?
A production-ready MVP, yes. We're confident in that. Larger platforms with more complexity get scoped accordingly - we're transparent about timelines before anything starts.
What does the Growth Retainer include?
Monthly senior creative and dev support. Design, motion, campaign creative, and ongoing development - embedded in your workflow without the overhead of hiring.
Who do you typically work with?
Web3 founders, protocols, and product teams that have a clear idea and need senior execution fast. Both crypto-native teams and traditional founders entering Web3.
Do you work with teams that already have a designer or developer?
Yes. We can lead independently or plug into your existing team. We've worked alongside in-house designers, engineers, and product managers without issue.
Do you take on gambling or gambling-adjacent projects?
No. This is a hard line regardless of budget or scope.
Why not just hire a designer and developer separately?
Finding, vetting, and onboarding senior talent takes months and costs more than a sprint. With Ubermind you get both under one roof, already working together, from day one.
How do we know the smart contracts are production-safe?
Every contract ships with a full test suite, gas profiling, and deployment runbook. For higher-stakes protocols we recommend a formal audit, which we can facilitate through our partner network.
Why shouldn't I just use AI to generate the brand and vibe-code the product?
You can. Most early-stage projects do. The problem shows up the moment you're in front of an investor, a serious user, or a competitor who looks funded - AI-generated brands and vibe-coded products read as exactly that. Ubermind exists for the moment when looking early-stage starts costing you real money.
Frequently Asked
Answers to the important questions clients often ask before working with us.
Prefer to talk on Telegram?
Send a Message
Book a call
How long does a typical project take to complete?
Most projects are completed within 2–4 weeks, depending on the scope and overall complexity involved.
Do I need the Brand Sprint before a Full Build?
Not necessarily. If you already have a brand you're happy with, we go straight into the build. If not, we recommend starting with the Sprint.
Can you build a full product in under two weeks?
A production-ready MVP, yes. We're confident in that. Larger platforms with more complexity get scoped accordingly - we're transparent about timelines before anything starts.
What does the Growth Retainer include?
Monthly senior creative and dev support. Design, motion, campaign creative, and ongoing development - embedded in your workflow without the overhead of hiring.
Who do you typically work with?
Web3 founders, protocols, and product teams that have a clear idea and need senior execution fast. Both crypto-native teams and traditional founders entering Web3.
Do you work with teams that already have a designer or developer?
Yes. We can lead independently or plug into your existing team. We've worked alongside in-house designers, engineers, and product managers without issue.
Do you take on gambling or gambling-adjacent projects?
No. This is a hard line regardless of budget or scope.
Why not just hire a designer and developer separately?
Finding, vetting, and onboarding senior talent takes months and costs more than a sprint. With Ubermind you get both under one roof, already working together, from day one.
How do we know the smart contracts are production-safe?
Every contract ships with a full test suite, gas profiling, and deployment runbook. For higher-stakes protocols we recommend a formal audit, which we can facilitate through our partner network.
Why shouldn't I just use AI to generate the brand and vibe-code the product?
You can. Most early-stage projects do. The problem shows up the moment you're in front of an investor, a serious user, or a competitor who looks funded - AI-generated brands and vibe-coded products read as exactly that. Ubermind exists for the moment when looking early-stage starts costing you real money.
2 slots open
July 19
The studio behind some of Web3's
sharpest brands and products.
2 slots open
July 19
The studio behind some of Web3's
sharpest brands and products.
2 slots open
July 19